In 1972, a small group of brewers got a big idea. They wanted to make a great-tasting low-calorie beer. But it took a sales manager to come up with an even bolder vision: why settle for low-calorie beer when they could make the world's first flavorful alcohol-free beer?

A team was assembled and the challenge began. Other brewers had tried to brew a beer without alcohol before, but the results were invariably undrinkable. Not this time, however. In 1972, Clausthaler started the process that would change the beer world forever. Finally, read more about Clausthaler and its history here.