Beers
THRIVE Recovery, Peak, Play and now Unwind
Feb
THRIVE Recovery, Peak, Play and now Unwind
For customers of the Alcohol-Free Beer House, Thrive' s alcohol-free sports beers are no strangers. Thrive has also proven itself in the field of sports and performance alcohol-free beer. Already since January 2022, THRIVE's beers have been a permanent part of our assortment, starting with the Recovery IPA.
THRIVE Recovery
The first alcohol-free beer from THRIVE and for me personally, the first truly successful sports beer. The THRIVE Recovery IPA is an alcohol-free sports beer with carbohydrates, 10 grams of protein and 2 grams of BCAA, ideal for recovery before, during and after your workout. This beer was developed in collaboration with the University of Leuven.
As an avid rugby player at the time, this was a godsend. As such, my teammates at RFC The Oisterwijk Oysters and I thoroughly enjoyed it. In its first year, the Recovery IPA was one of our top five best sellers. A year and a half later, it was time for an updated recipe: the THRIVE Peak.
THRIVE Peak
A year and a half after the launch of the Recovery IPA, it was time for renewal. The Peak still contains 10 grams of protein and 2 grams of BCAA, but has a softer taste than the Recovery, which many believe makes it easier to drink away. In terms of taste experience, it remains subjective, but I personally liked the old recipe just a little better.
Six months after the introduction of Peak, THRIVE surprised us with a new beer: THRIVE Play. This time not an updated recipe, but an alcohol-free beer with a different focus: vitamins.
THRIVE Play
No revised recipe this time, but a non-alcoholic beer that focuses on vitamins. THRIVE Play contains 50% of your recommended daily intake of vitamin D3 and 100% of vitamin B. This contributes to muscle recovery, metabolism and a strong immune system, while also helping reduce fatigue.
That sounds like a complete offering, right? Yet not, because recently THRIVE introduced yet another new non-alcoholic beer: THRIVE Unwind.
THRIVE Unwind
The third (or for some, the fourth) beer from THRIVE: the Unwind. This non-alcoholic beer contains magnesium and is also THRIVE's first gluten-free beer.
Magnesium helps with relaxation and reduces muscle tension, making it ideal after a long day. It also supports healthy sleep patterns and contributes to stress reduction, helping you stay more balanced and feel calmer.
Which one do I drink when?
