In 1972, a small group of brewers came up with a bold idea. They wanted to create a delicious-tasting, low-calorie beer. But it took a sales manager to come up with an even bolder vision: why settle for a low-calorie beer when they could create the world’s first flavourful non-alcoholic beer?

A team was put together and the challenge began. Other brewers had previously attempted to brew an alcohol-free beer, but the results had invariably been undrinkable. Not this time, however. In 1972, Clausthaler embarked on a process that would change the world of beer forever. Finally, read more about Clausthaler and its history here.