Dry January getting easier for beer drinkers
Drinking no or less alcohol for a month is easier than ever for many beer drinkers. What is the reason Dry January has gained popularity in recent years?
Dry January
Dry January is an annual initiative where people are encouraged not to drink alcohol for the entire month of January. The goal is to make people more aware of their drinking habits, let them experience the health benefits of drinking less and promote a healthy start to the new year.
For years, Dry January was something beer drinkers liked to run away from. In recent years, Biernet.nl has noticed that a dry month is on the minds of more and more beer lovers. In this blog, we address this trend.
Being more conscious of health
The Dutch are increasingly concerned with their health and lifestyle. This can include exercise, nutrition, stress, relaxation and sleep patterns. Avoiding alcohol also contributes to a healthier lifestyle. It can lead to weight loss, better blood circulation, better liver health and better blood pressure.
Breaking patterns
As a beer lover, it is in your system to regularly open a can or bottle of beer and taste it. Unnoticed, you drink a lot of alcohol. Taking part in Dry January helps to break these drinking habits. Whereas these patterns used to have to be broken with a coke or glass of water, nowadays beer lovers can just keep drinking beer, but without the alcohol. The selection of alcohol-free and low-alcohol beer has grown considerably in recent years.
Growth in non-alcoholic offerings
In recent years, the supply of alcohol-free beer in the Netherlands has grown considerably. From the graph below with data from Beernet.co.uk prove that in recent years a lot of alcohol-free and low-alcohol beers have been added in the Netherlands.
This offer plays a role in the growing popularity of Dry January. A month without alcohol can actually become a great exploration for beer drinkers, rather than feeling like they are missing out on beer. In fact, alcohol-free beers are available in a variety of styles these days, so the beer drinker can still explore different flavors, but without the alcohol.
Today, the beer drinker who used to know absolutely nothing about alcohol-free can go ahead and discover this particular beer segment. Webshops like Alcohol Free Beer House help them do so by offering a nice selection of low alcohol beers.