In 1859, Luigi Moretti started his "factory for beer and also ice cream" in Udine. A quiet provincial town in the Friuli region between Venice and the Alps. His factory started up during the Risorgimento, the period in which Italy became one state. Throughout the years, the brewery used the latest machines. And even today, the equipment is pico bello.

At the end of the 20th century, meanwhile, Birra Moretti took the plunge from a local Friuli brand to a beer with nationwide distribution. This led to an unceasing increase in new enthusiasts and fans. Finally, To read more about Birra Moretti and its history click here.